top of page
Logo Lumière 2025-14.png
0aefa10d9b4a2c72af4c2f253cb88a77.jpg
1badc5571e3b6d9259084ea10afbb411.jpg

Turn your fashion dream into a market-ready brand with Lumière.

Week 2: BUSINESS MODEL DEFINITION

  • Ideal customer definition: Demographic, sociographic, and psychographic profile.

  • Offer design: Review and analysis of the product’s feasibility in the market – Collection / Product / Service.

  • Initial proposal for product or service lines.

  • Alignment with trends in sustainability, exclusivity, and personalization.

  • Luxury/Fashion pricing strategy:

  • Price definition based on brand positioning.

  • Supplier price list analysis (if available; otherwise, this includes supplier research).

  • Business model development (Business Model Canvas).

Week 4: VALIDATION & LAUNCH STRATEGY

  • Offer validation plan: Design of surveys, focus groups, or interviews (with ideal clients in the luxury/fashion sector).

  • Feedback analysis and adjustments based on the insights gathered.

  • Identification of key requirements for the launch.

  • First action plan for launch:

    • Channels, activities, events.

    • Brainstorming for social media strategy.

Phase 1: 
Discovery & conceptualization of the idea

Phase 2: 
Visual identity proposal & validation

Week 1: Initial assessment

​

  • Analysis of the entrepreneur's profile, vision, talents, and goals to structure a brand that truly reflects its creator, ensuring it embodies their essence and positions itself effectively in the right market segment.

  • Brand DNA: Personality, values, unique value proposition, target audience, tone, voice, and communication style.

  • Brand story, mission, and vision.

  • Competitive analysis aligned with commercial objectives.

Week 3: Initial visual identity proposal

​

  • Brief for the proper development of visual identity:

    • Tone, voice, and communication style.

    • Photography style (product, lookbook, editorial).

  • Initial creative direction for visual identity:

    • Color palette, typography, mood board.

    • Inspirations (reference brands, brand universe).

Starting a Business in the Fashion & Luxury Industry

6faffb207e5246677e110a457cd5cce1.jpg

From Vision to Business:
Build Your Fashion Project with Lumière

Starting a business in the fashion and luxury sector requires a unique combination of creativity, strategy, and market knowledge.

 

At Lumière, we understand that every brand has a story and a unique identity to uncover. That’s why we have developed an exclusive plan that guides entrepreneurs in structuring and launching their businesses, ensuring that each phase of the process is strategic, personalized, and aligned with industry trends and demands.

​

At Lumière, we don’t just offer consulting; we become strategic allies for entrepreneurs. Our comprehensive approach facilitates brand conceptualization and focuses on its viability and differentiation in the market.

This is a four-weeks program in which each phase is designed to provide essential tools and knowledge, allowing entrepreneurs to build authentic, differentiated brands with a solid business model. With Lumière, this process becomes a transformative experience where every detail matters, and each step is carefully planned to stand out in the competitive world of fashion and luxury.

From Vision to Business:
Build Your Fashion Project with Lumière

Phase 1: Discovery & conceptualization of the idea

  • Analysis of the entrepreneur's profile, vision, talents, and goals to structure a brand that truly reflects its creator, ensuring it embodies their essence and positions itself effectively in the right market segment.

  • Brand DNA: Personality, values, unique value proposition, target audience, tone, voice, and communication style.

  • Brand story, mission, and vision.

  • Competitive analysis aligned with commercial objectives.

Week 1: Initial assessment

​

  • Ideal customer definition: Demographic, sociographic, and psychographic profile.

  • Offer design: Review and analysis of the product’s feasibility in the market – Collection / Product / Service.

  • Initial proposal for product or service lines.

  • Alignment with trends in sustainability, exclusivity, and personalization.

  • Luxury/Fashion pricing strategy:

  • Price definition based on brand positioning.

  • Supplier price list analysis (if available; otherwise, this includes supplier research).

  • Business model development (Business Model Canvas).

Week 2: BUSINESS MODEL DEFINITION

Phase 2: Visual identity proposal & validation

  • Brief for the proper development of visual identity:

    • Tone, voice, and communication style.

    • Photography style (product, lookbook, editorial).

  • Initial creative direction for visual identity:

    • Color palette, typography, mood board.

    • Inspirations (reference brands, brand universe).

Week 3: Initial visual identity proposal

​

  • Offer validation plan: Design of surveys, focus groups, or interviews (with ideal clients in the luxury/fashion sector).

  • Feedback analysis and adjustments based on the insights gathered.

  • Identification of key requirements for the launch.

  • First action plan for launch:

    • Channels, activities, events.

    • Brainstorming for social media strategy.

Week 4: VALIDATION & LAUNCH STRATEGY

CONSULTING

for

Entrepreneurs

  • This service is designed for entrepreneurs.

  • 4 weeks program

  • A smart one-time investment to build your business and avoid costly missteps.

ae51cb242cf690fcf9a1d01f1f5784c2.jpg
ae51cb242cf690fcf9a1d01f1f5784c2.jpg
bottom of page